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Here’s one for ya! Finally a creative use of materials for billboards. Ian Hart has proposed this innovative billboard design idea using GE Lexan EXL semi-transparant resin. The resin used blurs the scene behind it and best of all it’s weatherproof. Perfect for an exterior application such as this — an advertisement for something fast! Currently the ads are concepts but a great use of materials. All-in-all it’s a great advertisement, a use of a static material to produce a dyanmic image and provides a memorable image associated with all things fast. This is one ad I’d love to see while driving.

Picture of proposed billboards:



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