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Category Archives: product design

This has to be one of my favorite green products as it goes back to a project I had my first year of design school in fundamentals, to design a cardboard chair. Well here’s a better take at it…

Paper softseating is made entirely from kraft paper, utilizing a flexible honeycomb structure to fan open into stools, benches and loungers. Each of the sizes and types of softseating can compress like a big book for storage. The seating is available in natural, unbleached brown kraft paper and kraft paper that has been dyed a deep black with bamboo charcoal ink to emphasize the geometric pattern of light and shadow. Paper softseating can be used creatively and interchangeably as seating or low tables, and the elements can be stacked playfully as building blocks.Paper softseating is not intended to be disposable or thought of for short-term use. According to the manufacturer, the paper actually improves with age, as the surface texture of the paper edges softens with use over time into a pleasing natural patina. When one sits on the paper stools or loungers, the edges of the paper will gently soften and crush, creating irregular facets that catch the light and form a unique organic pattern within the crisp honeycomb geometry of the structure. As the surface of the paper softens, the stools and loungers maintain their structural integrity, because the honeycomb geometry lends the paper strength and enables this economy of material resources. Paper softseating is flame-retardant treated and 100% recyclable. [via Molo.]

video demonstration of paper softseating may be viewed here:

product link:


Newly released lighting product Evoke by Amerlux Lighting Solutions is a new “green” alternative to the traditional MR16 halogens. Designed by Gensler, a sustainable design leader, the Evoke comes in a 2.9″ downlight in both round and square lenses with numerous different trims avaialable. With the use of metal halide and at only 20 watts (using MM/CDM-Tm, ES16, T4GU6.5, CMHMR16, or PAR20MH lamps) the downlights help conserve energy and prolong the life of the bulbs. A great alternative to the halogen MR16’s if you are looking for a way to decrease energy and help you attain your sustainable design goals for your project.

Product Link:

Thanks to jetlag for the heads up on this one. This has to be one of the strangest inventions of the year, but probably one of the most revolutionary in terms of new places for media to reach the masses. Coming from Innovation Lab, this new “transparant” concrete has fiber optic cable embedded in it allowing the light to pass through to the surface of the concrete. What an great way to “hide in plain sight” an advertisement and incorporate it into mainstream building technology. Whether this may cross the line between what is a publically acceptable form of advertisement has yet to be seen, but I’d imagine this may turn a few heads.

The screen consists of concrete with embedded optical fibres, arranged as pixels, capable of transmitting natural as well as artificial light. The light-admission points are on the back of the screen where the fibres are positioned. The light, or the picture, will then be displayed in pixels on the front. The light source can be a projector emitting either pictures or film footage. In principle, the screen is capable of acting as a window since – owing to the combination of the screen concept’s light-absorption and optical cables – it has a capacity for transmitting natural light…

…With the see-through concrete screen we are forced to rethink our ways of production and communication in an infinite number of situations. Maybe we will soon have the choice between paper-thin electronic screens and solid walls directly displaying the revenue-generating ads. Maybe aesthetic qualities will now be challenged by building components with properties beyond hitherto known levels of functionalism and aestheticism.

Watch the video:

Now this is news worth sharing. I knew there was something I liked about Guinness other than it’s smooth, thick, full body, it’s Irish heritage, and it’s brilliant marketing! Well here it is — the beer widget. One of the best designed can’s in the world…

Coming from a news release from popular science from 2004, the Guinness beer widget was voted as the world’s greatest invention of the past 40 years.

According to an online poll conducted by the British technology magazine T3, the greatest invention of the past 40 years was the beer widget, the small ball filled with nitrogen that is designed to release the carbon dioxide dissolved in a can of Guinness beer, giving it a foamy head. The device, introduced in 1989, previously won the Queen’s Award for Technological Achievement.


No problem was as pressing, no challenge greater than creating a nice, creamy head atop a store-bought can of Guinness.

Link: World’s Greatest Invention – Popular Science